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Strategy
QWO Brand House
The ask: Define a medical aesthetics brand and its audiences to streamline marketing and messaging.
The deliverable: A one-stop shop for brand messaging and standards, including audience personas.
Brand Persona for QWO
The ask: Create a persona that embodies the audience for a medical aesthetics brand.
The deliverable: An in-depth profile that blends fun and sophistication to illustrate the QWO audience.
Brand Standards for Agency Habitat LinkedIn
The ask: Create a brand standards deck to act as a resource for entry- and mid-level creatives working on LinkedIn content.
The deliverable: A detailed guide to writing for each of the brand's pillars and to the brand's unique audiences.
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